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Book Cover
E-book
Author Nakano, Yoshiko, 1964-

Title Where there are Asians, there are rice cookers : how "National" went global via Hong Kong / Yoshiko Nakano
Published Hong Kong : Hong Kong University Press, ©2009

Copies

Description 1 online resource (ix, 214 pages) : illustrations, maps
Contents Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index
Summary This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people
Bibliography Includes bibliographical references (pages 201-206) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Print version record
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
In HKU Press digital editions
SUBJECT Honʼyaku iin shachū Japan gnd
Chinese University of Hong Kong Art Museum gnd
Subject Kitchen appliances industry -- Japan
Strategic alliances (Business) -- Japan
Strategic alliances (Business) -- China -- Hong Kong
Commercial products -- Modification for export -- China -- Hong Kong
Globalization -- Economic aspects -- Japan
Globalization -- Economic aspects -- China -- Hong Kong
BUSINESS & ECONOMICS -- Industries -- General.
BUSINESS & ECONOMICS -- Economics -- General.
Commercial products -- Modification for export
Globalization -- Economic aspects
International economic relations
Kitchen appliances industry
Strategic alliances (Business)
Reis
Export
Hausgerät
Handel
Globalisierung
Produktentwicklung
SUBJECT Hong Kong (China) -- Foreign economic relations -- Japan
Japan -- Foreign economic relations -- China -- Hong Kong
Subject China -- Hong Kong
Japan
Essen
China
Form Electronic book
ISBN 9789882205260
9882205267
9789882207684
9882207685