Title Challenges and resolutions in a small-sized Thai family business : the case of Chug Yont Engineering Co., Ltd / Shih Yung Chou & Bo Han

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary Kriengsak Lertpittayapoom is the owner of Chug Yont Engineering, a small-sized family business located in Samut Sakhon, Thailand. Although CYE experienced some early financial struggles, Lertpittayapoom led CYE in the right direction by diversifying its products from food packaging machineries to commercial and residential metal construction. This text examines the challenges encountered by Lertpittayapoom as he attempted to build a competitive business in line with his Buddhist values Notes Online resource; title from home page (viewed on April 27, 2016) Subject Chug Yont Engineering (Firm) Social responsibility of business -- Case studies Family-owned business enterprises -- Case studies Leadership -- Case studies Family-owned business enterprises Leadership Social responsibility of business Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Bo, Han, author ISBN 9781473966963 1473966965

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