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Book Cover
E-book
Author Wymbs, Cliff, author

Title Creating an innovation engine : how cities can transform land into knowledge capital / Clifford Wymbs
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary This case provides unique, urban economics perspectives on how city managers in governments can identify ways to leverage fixed nonperforming assets and transform them into future growth engines and talent magnets. This process begins with a city planner's vision of the future, packaged in the form of a Request for Proposal (RFP), followed by a marketing plan to attract interest from universities around the world, obtain commitments of hundreds of millions of dollars in investment, and ultimately fulfill the critical void in the high tech entrepreneurship area. The attributes of New York City are somewhat unique and different when compared to a traditional product; however, many traditional business concepts still apply, e.g., creating a brand (for NYC - High Tech), and locating funding sources
Notes Description based on online resource; title from home page (viewed on April 26, 2016)
Subject City planning -- Economic aspects -- Case studies.
New York (N.Y.) -- Economic conditions -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781473938533 (ebook)