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Book Cover
E-book
Author Bhutiani, Divya, author

Title When cultures meet : a case of Nike and Kukdong in Mexico / Divya Bhutiani, K. Ravi Kumar
Published London : NeilsonJournals Publishing, 2018

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary It was March of 2008, the senior executive team of Nike in the US headquarters is under stress because of the results presented to them by the consulting team they had hired in December 2007. Mex Mode is a subsidiary of the Korean company, Kukdong Apparels operating in Atlixo, Mexico and is a key supplier of college T-shirts and hoodies for Nike USA. Many operational issues have emerged at the Mexican facility since it started its operations in 1991, causing sleepless nights for the executive team at Nike Apparels and Kukdong. This time it was not a labor strike like the one back in 2001, but the poor performance of the facility and high defect rate leading to high internal rework that was bothering them. To find out the reasons behind the poor productivity of this facility, Nike Inc. and Kukdong USA decided to hire a consulting team from the University of Southern California (USC) School of Business who carried out three months of pre-assessment at the facility. As the team presents their assessment results, the senior executive team wonders if any of these problems could be solved in the short run. The consulting team has proposed to carry out training programs and interventions to mitigate the problems at the workplace. Now the senior executive team has to quickly make a decision if they believe that a change intervention will be able to resolve all the issues that have appeared in the pre-assessment report. It is a critical decision to be made as it involves lot of investments in terms of time, money and efforts besides the fact that the success rate of most change interventions is relatively low
Notes Originally Published In Bhutiani, D., & Kumar, K. (2018). When Cultures Meet: A Case of Nike and Kukdong in Mexico. Journal of Organizational Behavior Education, 11(1), 5-14. JOBE11-0CS1
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Nike (Firm) -- Case studies
SUBJECT Nike (Firm) fast (OCoLC)fst00668131
Subject Clothing trade -- Mexico -- Case studies
Industrial management -- Decision making -- Case studies
Business consultants -- Case studies
Business consultants.
Clothing trade.
Industrial management -- Decision making.
Mexico.
Genre/Form Case studies.
Form Electronic book
Author Ravikumar, K., author
ISBN 9781529733266
152973326X