1. Benjamin Collins: The Man behind the Newspapers -- 2. The Commercial Structure of a Provincial Newspaper: Management and Distribution -- 3. From Newsagent to Reader: Defining Readership -- 4. Production and Policy: The Shape of a Provincial Newspaper -- 5. Editors and Text -- 6. The Commercial Context: Advertising in a Local Newspaper -- 7. Conclusion -- App. Wills
Summary
This is a study of the provincial newspaper & book trades in the 18th century. Ferdinand uses the first thoroughgoing study of the Salisbury Journal & its competitors to reveal how country papers influenced the developing systems of a region
