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Author Samara, Timothy.

Title Design evolution : theory into practice : a handbook of basic design principles applied in contemporary design / Timothy Samara
Published Beverly, Mass. : Rockport Publishers, [2008]
1 hold on first copy returned of 1 copy


Location Call no. Vol. Availability
 MELB  686.22 Sam/Det  DUE 23-01-20
Description 272 pages : illustrations ; 26 cm
Contents Knowing and doing: making the leap from study to real-world practice -- Revisiting the rules: what makes good design?: twenty rules for working designers -- The visual toolbox: form and space; Color; Typography; Image; Layout -- Theory into practice: project case studies -- 1. Lunar Productions Identity (Tactical Magic) -- 2. Vorarlberg Regional Transit Communications Program (Sägenvier) -- 3. Marc Montplaisir Photo Website (Orangetango) -- 4. Formica Corporation 2005 Trade Stand (Kuhlmann Leavitt, Inc.) -- 5. Podravka 2006 Annual Report (Bruketa & Zinic) -- 6. The Forsythe Company 2006/2007 Season Collateral (Surface) -- 7. Book design: 100 years of magazine covers (Research Studios) -- 8. Forgotten Africa Poster Campaign (Armando Milani Design) -- 9. Southpaw Vineyard Brand and Bottling (Parallax Design) -- 10. Nelson Line Stationery Visual Identity (paone design associates) -- 11. Audio CD Package: Fear & Desire (doch design) -- 12. Harmonie Sempach Anniversary Concert Poster (Mixer) -- 13. Bizer HVAC Identity and Website (2FRESH) -- 14. Beeline Honey Products Packaging (Kym Abrams Design) -- 15. Political Action Campaign (Un mundo féliz) --
16. Tartini Music Conservatory Identity (Leonardo Sonnoli Tasinari/Vetta) -- 17. Memorial Sloan-Kettering Cancer Center 2005 Annual Report (Ideas On Purpose) -- 18. Scheufelen Paper Promotional Desk Calendar (Strichpunkt) -- 19. Heidi Museum of Art Exhibition Catalog Cover (GollingsPidgeon) -- 20. American Players Theatre 2007 Summer Program Branding (Planet Propaganda) -- 21. Toronto Film Studios Identity and Website (Compass360) -- 22. Henry's Drive Vignerons Branding and Packaging Program (Parallax Design) -- 23. Adobe Systems Design, Inc. Conference and Trade Show Environment (AdamsMorioka) -- 24. Kohn Pedersohn Fox Architects Website (Firstborn) -- 25. Moonlight Cinema 2007 Identity (Studio Pip & Company) -- 26. Zapp Visual Identity (Hesse Design) -- 27. Book Jacket Design: Miss Invisible (Red Canoe) -- 28. City of Wondga Visual Identity (GollingsPidgeon) --29. Calumet Environmental Center Architecture Competition Poster (Studio Blue) -- 30. Shango Rum Liqueur Bottle Redesign (Wallace Church) --
31. Pigeons International Performance Promotional Poster (Thomas Csano) -- 32. Sundance Film Festival 2007 Identity (AdamsMorioka) -- 33. Melbourne Design Festival 2006 Identity (Studio Pip & Company) -- 34. ARQ (Murcia Archeological Museum) Identity Program (LSD) -- 35. Swansea Waterfront Museum Public Art Project (Why Not Associates with Gordon Young) -- 36. Promotional Theater Poster: Sennentuntschi (Mixer) -- 37. Edison Innovation Foundation Website (Firstborn) --38. Exhibition Catalog: Branded and on Display (Studio Blue) -- 39. Apparel Embroidery Patterns for Bonfire Snowboarding Company (Research Studios) -- 40. Renée Rhyner & Company Website (Red Canoe)
Summary "While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designer's strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in 'Design Evolution' comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized." -- Publisher description
Notes "Written to complement Design elements : a graphic style manual"--T.p. verso
Subject Graphic design (Typography) -- Case studies.
Commercial art -- Case studies.
Genre/Form Case studies.
LC no. 2007019661
ISBN 9781592533879