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Book Cover
Author Dougherty, Brian.

Title Green graphic design / Brian Dougherty ; with Celery Design Collaborative
Published New York : Allworth Press, [2008]


Location Call no. Vol. Availability
 MELB  741.6 Dou/Ggd  AVAILABLE
 MELB  741.6 Dou/Ggd  AVAILABLE
 MELB  741.6 Dou/Ggd  AVAILABLE
Description 203 pages : illustrations, map ; 23 cm
Contents 1. Learning to Speak Green -- 2. Design Is an Avocado -- 3. The Coming Wave -- 4. Understanding Sustainability -- 5. Focus on Value -- 6. Changing the Way We Design -- 7. Ngised: Designing Backwards -- 8. The Nature of Paper -- 9. One Word: Plastics -- 10. Design for Change -- 11. Putting It Into Practice
Summary "Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations. Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process."
"Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment."--BOOK JACKET
Notes Part of the Asia Pacific Design Library. QSL
Bibliography Includes bibliographical references and index
Subject Commercial art -- Environmental aspects.
Graphic arts -- Environmental aspects.
Author Celery Design Collaborative.
LC no. 2008034427
ISBN 1581155115 (alk. paper)
9781581155112 (alk. paper)