| Description |
1 online resource |
| Series |
SAGE Research Methods. Cases |
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SAGE Research Methods. Cases
|
| Summary |
This study is based on my dissertation titled "Framing Infectious Diseases and U.S. Public Opinion," research for which was conducted between 2006 and 2011. In my study, I used both qualitative and quantitative research methods--content analysis and analysis of survey opinions to investigate public support for domestic and foreign policies on transnational infectious diseases in the post-Cold War era. I examined the impact of media frames on public perception of infectious diseases through content analysis of newspaper reports. I sampled stories on Severe Acute Respiratory Syndrome, avian flu, and HIV/AIDS from coverage in The New York Times and The Washington Post between 1999 and 2007. I also drew surveys of public opinion on infectious diseases in the same time from databases like Health Poll Search and iPOLL. I used statistical analysis to test the relationship between media framing of diseases and changes in public opinion. I reflect on the challenges, advantages, and disadvantages of using mixed methods in studying framing effects of media frames |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
AIDS (Disease) and mass media -- Research.
|
|
Communicable diseases -- Public opinion -- Research.
|
|
Content analysis (Communication)
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Health in mass media -- Research.
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Mixed methods research.
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Public opinion polls.
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| Form |
Electronic book
|
| ISBN |
1526479591 |
|
9781526479594 (ebook) |
|
