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Book Cover
E-book
Author Davis, Christine S. author.

Title Focus groups : applying communication theory through design, facilitation and analysis / Christine S. Davis
Published New York : Routledge, 2016
Online access available from:
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Description 1 online resource
Contents Focus group history and practice -- Group dynamics and communication theories -- Focus group study design -- Facilitation guide -- Facilitation tips and techniques -- Group facilitation practice and feedback -- Coding and analysis with discourse analysis -- Taking it to the next level
Bibliography Includes bibliographical references and index
Notes Description based on print version record and CIP data provided by publisher
Subject Communication -- Research -- Methology
Focus groups.
Communication -- Research -- Methodology.
Focus groups.
PSYCHOLOGY -- Social Psychology.
Form Electronic book
LC no. 2016045268
ISBN 1315298503
1315298511
9781315298504
9781315298511