Title FOCUS GROUPS : applying communication theory through design, facilitation, and analysis

Published OXFORDSHIRE : TAYLOR & FRANCIS, 2016

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Description 1 online resource Contents Focus group history and practice -- Group dynamics and communication theories -- Focus group study design -- Facilitation guide -- Facilitation tips and techniques -- Group facilitation practice and feedback -- Coding and analysis with discourse analysis -- Taking it to the next level Bibliography Includes bibliographical references and index Subject Communication -- Research -- Methology Focus groups. Focus groups Form Electronic book ISBN 1315298503 9781315298504 9781315298511 1315298511 9781315298467 1315298465 9781315298474 1315298473

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