| Description |
1 online resource (431 pages) |
| Series |
Communication Series: Media Administration |
|
Communication Series: Media Administration
|
| Contents |
Book Cover; Title; Copyright; Contents; Preface; PART I: BACKGROUND; 1 Introduction: Administration and Accountability; 2 Communication Education; 3 Media Education; 4 International Communication Education; 5 Beyond Teaching, Research, and Service; PART II: PROGRAMMATIC CHALLENGES; 6 The Hybrid Program; 7 Community Colleges; 8 Graduate Communication Programs; 9 Experiential Learning Programs; 10 Distance Education; PART III: ADMINISTRATIVE CHALLENGES; 11 Leadership; 12 Fundraising; 13 Facing Realignment and Downsizing; 14 Intra-University Competition and Outside Stakeholders |
|
15 Student Occupational Concerns in a Liberal Arts Program16 Gender Issues; 17 Diversity and Multiculturalism; 18 Promotion, Tenure, and the Evaluation of Faculty; 19 Federal Mandates; 20 Self-Studies, External Reviews, and Programmatic Assessment; Criteria for the Assessment of Oral Communication; Author Index; Subject Index |
| Summary |
This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administra |
| Notes |
Print version record |
| Subject |
Communication -- Study and teaching (Higher) -- Management -- Handbooks, manuals, etc
|
|
Mass media -- Study and teaching (Higher) -- Management -- Handbooks, manuals, etc
|
| Form |
Electronic book
|
| ISBN |
9781410601285 |
|
1410601285 |
|
