Introduction -- Part 1 The organisation: People at work -- Corporate structures -- Job roles -- Client relationships -- Contracts and tenders -- Account servicing -- Sales and marketing managers -- Managing staff -- Being part of a team -- Getting a job -- Part 2 The process: Getting the job ready -- Sales: What́s involved -- Production: What́s involved -- Workflow and sales: Production liaison -- The design brief -- The photography brief -- Media buying -- Market research -- Direct marketing -- Public relations -- Part 3 The mechanics: Getting into print -- Page layout: The basics -- Type -- The print brief -- Graphic reproduction -- The internet -- TV and radio production -- Glossary -- Index
Summary
he dictionary and thesaurus
A vast array of jobs and activities involve recourse to the media in one of its many forms, from arranging a simple printing job to the complexity of organizing a radio or television commercial. MediaWorks provides a basic workplace tool to sit alongside t
A vast array of jobs and activities involve recourse to the media in one of its many forms, from arranging a simple printing job to the complexity of organizing a radio or television commercial. MediaWorks provides a basic workplace tool to sit alongside the dictionary and thesaurus
