Title Orient Marketing Pvt. Ltd : a case study in business communication / written by T. Kalyana Chakravarthi and Debapratim Purkayastha

Published Hyderabad, Andhra Pradesh : IBS Center for Management Research, [2010] copyright 2010

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Human Resource Management Online

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Description 1 online resource (4 pages) Series Human resource management online (text) Summary This case study details the predicament faced by Nand Kumar, who worked as a Marketing Manager in a consumer packaged goods company. Aggrieved at the cost-cutting measures introduced at the company, Kumar shot off an email to the CEO of the company. Now, after receiving the response from the CEO, he wondered whether he had approached the issue in the right way Notes Case code: HROB133 Title from resource description page (viewed May 26, 2015) In English Subject Business communication -- Case studies Communication in management -- Case studies Business communication. Communication in management. Genre/Form Case studies. Form Electronic book Author Purkayastha, Debapratim, author

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