| Description |
xi, 243 pages : illustrations ; 24 cm |
| Contents |
Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft :exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report |
| Summary |
"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations."--BOOK JACKET |
| Notes |
"Deconstructing the double-speak of CEOs from Bill Gates to Jack Welch."--Jacket |
|
Includes index |
| Bibliography |
Includes bibliographical references (pages [223]-236) and index |
| Subject |
Business communication -- Case studies.
|
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Chief executive officers -- Case studies.
|
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Communication in management -- Case studies.
|
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Corporate culture -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Craig, Russell.
|
| LC no. |
2006287546 |
| ISBN |
0773530371 |
|
9780773530379 |
|
