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Book Cover
Book
Author Wring, Dominic, 1968-

Title The politics of marketing the Labour Party / Dominic Wring
Published Basingstoke : Palgrave Macmillan, 2005

Copies

Location Call no. Vol. Availability
 W'BOOL  324.24107 Wri/Pom  AVAILABLE
Description xii, 262 pages ; 23 cm
Contents Introduction : inside the political market -- Ch. 1. To educate or persuade? -- Ch. 2. The challenge of symbolic communication -- Ch. 3. Admass politics -- Ch. 4. Selling the party -- Ch. 5. Designer labour -- Ch. 6. Market research socialism -- Ch. 7. The new right ascendancy -- Ch. 8. Brand 'new' labour? -- Conclusion : everything must go
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references (pages 218-239) and index
Subject Labour Party (Great Britain) -- Public relations -- History -- 20th century.
Communication in politics -- Great Britain -- History -- 20th century.
LC no. 2004051150
ISBN 0333689526 hardback
0333689534 paperback