Introduction : inside the political market -- Ch. 1. To educate or persuade? -- Ch. 2. The challenge of symbolic communication -- Ch. 3. Admass politics -- Ch. 4. Selling the party -- Ch. 5. Designer labour -- Ch. 6. Market research socialism -- Ch. 7. The new right ascendancy -- Ch. 8. Brand 'new' labour? -- Conclusion : everything must go
Notes
Formerly CIP. Uk
Bibliography
Includes bibliographical references (pages 218-239) and index