| Description |
1 online resource (87 pages) |
| Series |
The Macat Library |
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Macat library.
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| Contents |
Chapter Module 1 The Authors and the Historical Context / Mark Egan -- chapter Module 2 Academic Context / Mark Egan -- chapter Module 3 The Problem / Mark Egan -- chapter Module 4 The Authors' Contribution / Mark Egan -- section 1 Influences / Mark Egan -- chapter Module 5 Main Ideas / Mark Egan -- chapter Module 6 Secondary Ideas / Mark Egan -- chapter Module 7 Achievement / Mark Egan -- chapter Module 8 Place in the Authors' Work / Mark Egan -- section 2 Ideas / Mark Egan -- chapter Module 9 The First Responses / Mark Egan -- chapter Module 10 The Evolving Debate / Mark Egan -- chapter Module 11 Impact and Influence Today / Mark Egan -- chapter Module 12 Where Next? / Mark Egan -- section 3 Impact / Mark Egan |
| Summary |
"When it was published in 2008, Richard Thaler and Cass Sunstei©n';s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudg©e';s success is Thaler and Sunstei©n';s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought--which works on the basis that, overall, humans make rational decisions--by focusing instead on the 'irrationa©l'; cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can 'nudg©e'; us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument."--Provided by publisher |
| Notes |
"A Macat analysis"--Cover |
| Bibliography |
Includes bibliographical references (pages 82-87) |
| Subject |
Thaler, Richard H., 1945- Nudge -- Criticism and interpretation
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| SUBJECT |
Nudge (Thaler, Richard H.) fast |
| Subject |
Economics -- Psychological aspects.
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Choice (Psychology) -- Economic aspects
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Decision making -- Psychological aspects
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Consumer behavior.
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Economics.
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Choice (Psychology)
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Decision making.
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Economics
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Choice Behavior
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Community Participation
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Decision Making
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economics.
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decision making.
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BUSINESS & ECONOMICS -- Economics -- General.
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BUSINESS & ECONOMICS -- Reference.
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Economics
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Decision making
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Choice (Psychology)
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Choice (Psychology) -- Economic aspects
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Consumer behavior
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Decision making -- Psychological aspects
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Economics -- Psychological aspects
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| Genre/Form |
Criticism, interpretation, etc.
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| Form |
Electronic book
|
| ISBN |
9781912282555 |
|
1912282550 |
|
1351350773 |
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9781351350778 |
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