Title Apple in Japan / written by Mylavarapu Vinaya Kumar, under the direction of D. G. Prasad

Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2005] copyright 2005

Click on the following:
International Business Online

Copies

Description 1 online resource (2 pages) Summary The caselet describes the stiff opposition that Apple computers recently faced in Japan. It also takes a look at how Apple lost its pre-eminent position in the US market and the strategies it adopted to regain this position Notes Title from resource description page (viewed June 17, 2016) Case code: CLIBE014 Bibliography Includes bibliographical references Notes In English Subject Apple Computer, Inc. -- Case studies SUBJECT Apple Computer, Inc. fast (OCoLC)fst00591864 Subject International business enterprises -- Japan -- Case studies Computer industry -- Japan -- Case studies Computer industry. International business enterprises. Japan. Genre/Form Case studies. Form Electronic book

  Permalink