Title The great disrupters. The real story behind Apple's famous '1984' Super Bowl ad / [produced by] Bloomberg ; [video by Brandon Lisy]

Published New York, NY : Bloomberg, 2014

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Description 1 online resource (4 min.) Summary Dec. 4 (Bloomberg) -- For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1984, the world was introduced to the Apple Macintosh personal computer with an advertisement that ran during Super Bowl XVIII. The spot helped define Apple as a brand and changed the Super Bowl into a must-see media event. (Video by Brandon Lisy. Music by Andy Clausen) (Source: Bloomberg) Notes Title from resource description page (viewed April 16, 2018) "A Bloomberg Businessweek anniversary special." In English Subject Apple Computer, Inc. SUBJECT Apple Computer, Inc. fast (OCoLC)fst00591864 Subject Computer industry -- Marketing Television commercials. Computer industry -- Marketing. Television commercials. Genre/Form interviews. Interviews. Nonfiction films. Short films. Nonfiction films. Interviews. Short films. Films autres que de fiction. Interviews. Courts métrages. Form Streaming video Author Clow, Lee, 1943- interviewee. Lisy, Brandon, filmmaker Bloomberg LP, production company.

Other Titles Real story behind Apple's famous '1984' Super Bowl ad Great disrupters : a Bloomberg Businessweek anniversary special

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