| Description |
1 online resource (160) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Introduction: Rhetoric and Critical Literacy -- Critical Literacy -- Technology Issues and Media Policy -- Public Awareness and Media Literacy -- Rhetorical Criticism as Analytic Method -- 1 The "New Frontier" in Cyberspace: Wired at Work -- New Libertarianism: The Ideology of Wired -- The Writing Formula: A Set Piece -- Association and Dissociation "Style" as a Form of Argument -- Race, Gender, and Wired -- The New Wired: A Change in Character? -- Bill Joy on the Future: A Signal Event -- Conclusion -- 2 Masculinizing the Feminine: Inviting Women Online ca. 1997 -- Hierarchical Appeals in Invitational Discourse -- Converting the Uninitiated: Appeals in Print Media -- Cybergrrl Discourse on the Web -- The Web's Changing Nature: E-Zines and Other Alternatives -- Conclusion -- 3 Parody With a Purpose: Online Political Parody in the 2000 Presidential Campaign -- Political Participation and the World Wide Web -- Bush-Gore Parody Sites: "Saying" Something While Saying Nothing -- Textuality: Controlling the Reader's Point of View -- The Changing Political Web: Parody in 1996 and 2000 -- Conclusion -- Conclusion: Whom Does Technology Serve? -- Deliberation and Its Absence -- Rhetorical Response: The Need for a Counternarrative -- References -- Author Index -- Subject Index |
| Summary |
Critical Literacy in a Digital Era offers an examination of the persuasive approaches used in discussions on and about the Internet. Its aim is to increase awareness of what is assumed, unquestioned, and naturalized in our media experience. Using a critical literacy framework for her analysis, author Barbara Warnick argues that new media technologies become accepted not only through their use, but also through the rhetorical use of discourse on and about them. She analyzes texts that discuss new media and technology, including articles from a major technology-oriented periodical; women's magazines and Web sites; and Internet-based political parody in the 2000 presidential campaign. These case studies bring to light the persuasive strategies used by writers to influence public discourse about technology. The book includes analyses of narrative structures, speech genres, intertextuality, argument forms, writing formulae, and patterns of emphasis and neglect used in traditional and new media outlets. As a result, this distinctive work identifies the features of online speech that bring people and ideas together and enable communities to form in new media environments. As a unique study of the ways in which ideology is embedded in rhetorical texts, this volume will play a significant role in the development of critical literacy about writing and speech concerning new communication technology. It will be of interest to readers concerned about how our talk about communication affects how we think about it, in particular those interested in communication and social change, public persuasion, and rhetorical criticism of new media content |
| Subject |
Computer literacy.
|
|
Computer literacy.
|
| Form |
Electronic book
|
| ISBN |
1282325221 |
|
9781282325227 |
|
