| Description |
1 online resource (209 pages) |
| Contents |
Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools |
| Summary |
This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/brand risk; compliance risks; proprietary information risks; employee privacy risks; and vendor risks). It also discusses compliance with Federal Trade Commission guidelines (e.g., education and disclosure requirements as well as audit and record keeping requirements) |
| Notes |
Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools |
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Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index |
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Print version record |
| Subject |
Business enterprises -- Computer networks.
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Customer relations -- Technological innovations
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Internet marketing.
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Social media.
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Social Media
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social media.
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BUSINESS & ECONOMICS -- Auditing.
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Business enterprises -- Computer networks
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Internet marketing
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Social media
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| Form |
Electronic book
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| ISBN |
9781118063712 |
|
1118063716 |
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9781118063699 |
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1118063694 |
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9781118063705 |
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1118063708 |
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