Introduction: Were you born to blog? -- The common traits of successful bloggers -- You're not a writer, you're a blogger -- Yes--you can blog -- Storytelling -- Dreaming -- Persuading -- Teaching -- Curation -- Discovering your blogging skills -- Why your business should blog -- Corporate blogging's most common questions -- The minimum viable blog -- Unlocking content -- Attracting readers -- Attracting and nurturing blog contributers -- Making your blog pay -- Rocks in the road -- Getting personal -- Breaking through with a personal blog -- Blogging habits -- Coda
Summary
Filled with practical; street-smart techniques and ideas to help you create and manage a winning business blog; this book will show you how to attract a loyal following; promote your blog; and write powerful content that generates new business. -- Edited summary from book
