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Book Cover
Author Zalan, Tatiana, 1959- author

Title Atlassian : supporting the world with legendary service / Tatiana Zalan, Olga Muzychenko, Sam Burshtein
Published London : NeilsonJournals Publishing, 2009
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The case describes the evolution of Atlassian, a born global enterprise software firm from Australia founded by two young business IT graduates in 2002. By early 2009, the firm has become one of Australia's fastest growing technology ventures, had revenues of $35 million (nearly all of them outside Australia), thousands of customers around the globe and multiple offices. The founders' ambition is to grow Atlassian into a $100 million company with 50,000 customers worldwide. The case invites a discussion of Atlassian's strategy, its genesis, and sustainability and scalability in international markets
Notes Originally Published InZalan, T., Muzychenko, O., & Burshtein, S. (2009). Atlassian: Supporting the world with legendary service. Journal of International Business Education, 4(1), 27-46. JIBE4-0CS2
Description based on XML content
Subject Atlassian (Firm) -- Management.
Computer programming -- Management -- Case studies.
Corporations -- Growth -- Case studies.
International business enterprises -- Australia -- Management -- Case studies.
New business enterprises -- Australia -- Management -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Burshtein, Sam, author
Muzychenko, Olga, author
ISBN 1526461013
9781526461018 (ebook)