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Author Phelps, Marshall.

Title Burning the ships : intellectual property and the transformation of Microsoft / Marshall Phelps, David Kline
Published Hoboken, N.J. : Wiley, [2009]
©2009
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Description 1 online resource
Contents BURNING THE SHIPS: Intellectual Property and the Transformation of Microsoft; Contents; About the Authors; Acknowledgments; Introduction; Chapter 1: The Collaboration Imperative; Chapter 2: Like Cortez Burning His Ships; Chapter 3: Money Isn't Money Anymore; Chapter 4: A Very Secret Mission; Chapter 5: Leadership Starts at the Top; Chapter 6: The Road Ahead (with Apologies to Bill Gates); Index
Summary At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success?. This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change
Notes Includes index
English
Print version record
Subject Microsoft Corporation.
Computer software -- United States -- Patents.
Genre/Form Patents.
Form Electronic book
Author Kline, David, 1950-
ISBN 0470494085 (electronic bk.)
0470494093 (electronic bk.)
0470494107 (electronic bk.)
1282137689
6612137681
9780470494080 (electronic bk.)
9780470494097 (electronic bk.)
9780470494103 (electronic bk.)
9781282137684
9786612137686
(cloth)
(cloth)