Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures and Tables -- Acknowledgements -- Introduction -- Part One Live Music Management -- Chapter 1 The Artists -- The importance of live performance -- Live performance as a promotional activity -- Live performance as a major revenue stream -- A significant revenue stream if costs are low -- The importance of live performance based on genre -- Live performance enables an accelerated timeline of success -- Notes -- Chapter 2 Artist Management -- The artist manager's role in live performance
The manager's considerations for live performance -- Genre -- Fan base -- Artist's primary location -- Previous live performance history -- Recording history and future releases -- Production considerations -- A business structure for live performance -- Gross vs nett: The manager's commission from live performance -- Potential revenue for managers from live performance -- Notes -- Chapter 3 Booking Agents -- What do booking agents do? -- How do booking agents earn money? -- Regulations for booking agents -- Agreements and contracts between agents and artists for live performance
Commission rates and payment schedule -- Territory -- Term -- Taxation -- Work permits and visas -- Travel -- Who are the booking agents? -- Independent booking agents -- Full-service booking agents -- Responsible agent -- The role of the booking agent in live performance -- Identifying opportunities for live performance -- Opening for other artists -- Headlining club shows -- "Underplays" -- The college circuit in the US -- Festival slots -- Pitching at music conferences -- Identifying time periods for live performance -- Availability of the artist -- Availability of featured artists
Availability of appropriate venues -- Timing of recorded music releases -- Capitalising on other exposure -- Festival season -- Initiating the deal -- Example of an incoming offer -- Example of an outgoing deal -- Other outgoing deals -- Notes -- Chapter 4 Concert Promoters -- What do concert promoters do? -- Who are the concert promoters? -- Small venue owners and buyers -- Nightclub buyers -- Concert promoters -- National and international tour buyers -- College buyers -- Performing arts centre buyers -- Festival buyers -- Casino buyers -- Corporate event buyers
The role of the concert promoter in live performance -- Identifying concert opportunities -- Venues -- Capacity -- Production -- Popularity -- Ticket prices -- Artist popularity -- History -- Venue -- Competition -- Promoters' costs -- Time periods -- The financial opportunity -- The financial risk -- Lack of demand -- Competition from other events -- Weather -- Transport -- Illness and accident -- Industry issues and challenges for promoters -- Secondary ticketing -- Increased costs associated with health and safety. -- Notes -- Chapter 5 Creating the Deals -- 100 people in a bar
