| Description |
1 online resource (xiii, 173 pages) |
| Series |
Contributions to management science, 1431-1941 |
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Contributions to management science, 1431-1941
|
| Contents |
Introduction -- Review of Linear Design and Discrete Choice Models: Linear Design Theory; Discrete Choice Models -- Designs for Discrete Choice Models: Review of Previous Design Strategies; Efficiency in Choice Designs -- Using Priors in Choice Designs: Generating Efficient Choice Designs; Sensitivity to Misspecification of Priors; Ways to Gather Priors -- Individual Choice Models: An Approach to Building an Individual Choice Model; Empirical Test of the Individual Choice Model -- Conclusion: Summary; Limitations and Future Research |
| Summary |
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics |
| Bibliography |
Includes bibliographical references (pages 163-173) |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Consumers' preferences.
|
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Consumers' preferences
|
|
Keuzegedrag.
|
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Marketing.
|
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Numerieke wiskunde.
|
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Modèles de choix discret.
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Consommateurs -- Préférences -- Modèles mathématiques.
|
| Form |
Electronic book
|
| LC no. |
97036993 |
| ISBN |
9783642500138 |
|
3642500137 |
|
9783790810455 |
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3790810452 |
|
