2017

After-sales service management at LAVA

Arora, Soma, author

London : NeilsonJournals Publishing, 2017

 

2016

Alcoa & the auto industry

Rosenthal, Jean W., 1945- author.

[London] : SAGE, 2016

 

2020

Analyzing consumer behavior during COVID-19

Rae, Madeline, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2017

Anju Pharmaceuticals : riding the herbal wave

Attri, Rekha, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2020

Archies limited : where have all the feelings gone?

Nandi, Subrata Kumar, author.

Bingley, U.K. : Emerald Publishing Limited, 2020

 

2017

Co-creating value and developing social capital : Centre of Science for Villages (CSV), Wardha

Shukre, Anagha, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

1979

Consumer behavior : concepts and applications

Loudon, David L.

New York ; London [etc.[] : McGraw-Hill, 1979

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1993

Consumer behavior : concepts and applications

Loudon, David L.
Fourth edition
New York : McGraw-Hill, [1993]

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1977

Consumer behavior dynamics : a casebook

Columbus, Ohio : Merrill, [1977]

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1993

Contemporary cases in consumer behavior

Blackwell, Roger D.
Fourth edition
Fort Worth : Dryden Press : Harcourt Brace College Publishers, [1993]

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2020

Cylinders to pipelines : Abu Dhabi's city gas project

Al Marzooqi, Mashael, author

Bingley, U.K. : Emerald Publishing Limited, 2020

 

2023

Digital games, virtual idols, and market success : Genshin Impact and Yun Jin

Lu, Xiao, active 2023, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2016

Engaging consumers' senses for creating unique brand positioning

Agarwal, Sharad, author

[London] : SAGE, 2016

 

2020

Ferrari five : how to recover control of the traditional channel in Colombia?

Borda, Armando, author

Bingley, U.K. : Emerald Publishing Limited, 2020

 

2017

Gender effects on impulse buying behavior

Prakash, Gyan, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2016

Haircare : hygiene or high fashion?

Masterson, Rosalind, author

[London] : SAGE, 2016

 

2017

The journey of Blitz : challenges lie in running the family business

Subramaiam, Sloksana, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2023

The luxury watch boom

Lawrence, Kelsey, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2016

Metrorail : building on the success of 2010

Metton, Eulalie, author

[London] : SAGE, 2016

 

2021

Migrating to social networks while watching televised sports : a case study of the effect of enjoyment on second-screen usage during the world cup

Elishar-Malka, Vered, author

London : Human Kinetics, Inc., 2021

 

2016

Netflix : will its operations model be a short subject or a long-run feature?

Rosenthal, Jean W., 1945- author.

[London] : SAGE, 2016