Title The helpfulness of user-generated product reviews : a retailer's perspective / Yue Pan

Published London : Henry Stewart Talks, 2013

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (29 min.) : color, sound) Series Planning and implementing a retail strategy, 2056-4570 Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy Contents Contents: The importance of user-generated product reviews -- What we've found from research -- Consumer psychographics that lead to consumers' review generating behavior -- Retailer-related factors that lead to consumers' review generating behavior -- The effect of review characteristics on review helpfulness -- The effect of product characteristics on review helpfulness -- The effect of reviewer characteristics on review helpfulness -- What a firm can do to capitalize on the effect of user-generated product reviews Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Consumer behavior. Consumer goods -- Evaluation Consumer satisfaction -- Evaluation Consumers' preferences. Customer relations -- Marketing Internet marketing. Retail trade. Strategic planning. Form Streaming video

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