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Title Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij
Published Chichester, West Sussex ; Brisbane, Qld. : John Wiley & Sons, 1999

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Location Call no. Vol. Availability
 MELB  658.8342 Ant/Cic  AVAILABLE
Description x, 170 pages : illustrations ; 23 cm
Contents Machine derived contents note: Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin). -- Yarner Water (A. Fagraeus, et al.). -- The Body Shop: Societal Values in the Store (G. Antonides). -- Attitudes Towards Recycling of Household Waste (M. Piacentini). -- The Case of the Model Railway Purchase (E. Kirchler C. Rodler). -- But Marriage Means Sharing - Doesn't It..? (C. Burgoyne). -- 'No One Buys No Name Trainers...' (M. Hogg S. Herelle). -- I'm in Control (J. Mannak J. Schoormans). -- Product Placement (D. Read). -- Advertising with Power or Suspicion? (M. de Kruijk W. van Raaij). -- Food Shopping Styles in Hungary (J. Simon, et al.). -- Hurry - Only Whilst Stocks Last...? (E. Betts P. McGoldrick). -- Consumer Borrowing Decisions (R. Ranyard). -- A Single Currency for Europe - The Euro (W. Van Raaij Y. van Everdingen). -- Age-Lite (P. Klumb). -- Dissatisfied with Doing the Dishes (J. Loef). -- The Behaviour of the Young Towards Luxury Products (D. All?r?s). -- Pasta in Europe (G. Panigyrakis C. Veloutsou). -- Andrex Comes Out of the Closet (A. Yentis J. Bond). -- Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.)
Bibliography Includes bibliographical references
Subject Consumer behavior -- Europe -- Case studies.
Consumers -- Europe -- Case studies.
Genre/Form Case studies.
Author Antonides, Gerrit, 1951-
Raaij, W. Fred van.
LC no. 98054170
ISBN 0471987816 (paperback)