Consumer behavior--Behavioral models for analyzing buyers--Consumer decisions--Consumer self-concept, symbolism and market behavior--Learning of tastes--Perception of persuasion--Cognitive dissonance--Segmentation by personality types--Sociological aspects of consumer behavior--Marketing leaders--Fashion adoption--Life-style concepts and marketing--Group influence in marketing and public relations--Urban identification--Spending behavior--Consumer behavior of children--Marketing profile of the senior citizen group--Significance of ethnic groups in marketing--Negro as a consumer--Research techniques in consumer behavior--Group depth interview--Product symbolism--Attitude research and management decisions--Applications of pupil measurement--Graphology--Structured techniques in motivation research--Buying behavior
