Title Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann

Published Cambridge, Mass. : Marketing Science Institute, 1993

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.812 And/Eco		AVAILABLE

Description 31 pages : illustrations ; 28 cm Series Report ; no. 93-112 Report (Marketing Science Institute (Cambridge, Mass.)) ; no.93-112 Notes Working paper Bibliography Includes bibliographical references (pages 29-31) Subject Consumer satisfaction -- Sweden. Corporate profits -- Sweden. Quality of products -- Sweden. Total quality management. Author Fornell, Claes. Lehmann, Donald R. Marketing Science Institute (Cambridge, Mass.))

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