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Author Schotter, Andreas, author

Title Blood bananas : Chiquita in Colombia / Andreas Schotter, Mary Teagarden
Published Glendale, AZ : Thunderbird School of Global Management, [2010]
copyright 2010
Online access available from:
International Business Online    View Resource Record  


Description 1 online resource (16 pages) : illustrations
Series International business online (text)
Thunderbird case series
Summary Chiquita Brands International and its leaders learned a very hard lesson about paying off terrorist groups to protect their employees. Over the past 25 years, no place has been more perilous for companies than Colombia, a country that is finally beginning to emerge from the effects its Colombian banana subsidiaries had made protection payments to terrorist groups from 1997 through 2004. The Justice Department began an investigation, focusing on the role and conduct of Chiquita and some of its officers in this criminal activity. Subsequently, Chiquita entered into a plea agreement that gave them the dubious distinction of being the first major U.S. company ever convicted of dealing with terrorists, and resulted in a fine of US $25 million and other penalties. To make matters worse, the industry was facing pressure from increasing retailer purchasing power, major changes in consumer tastes and preferences, and Europe's imposition of an "onerous tariff" on companies that sourced bananas from Latin America. With this in mind, Fernando Aguirre, Chiquita's CEO since 2004, reflected on how the company had arrived at this point, and what had been done to correct the course so far. He faced major challenges to the company's competitive position in this dynamic industry. What would it take to position the company on a more positive competitive trajectory? Would this even be possible in this industry and in the business climate Chiquita faced?
Notes Thunderbird case number: A09-10-0012
Title from resource description page (viewed November 24, 2014)
Bibliography Includes bibliographical references (page 16)
Notes In English
Subject Chiquita Brands International -- Case studies.
United Fruit Company -- Case studies.
Corporations -- Corrupt practices -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Teagarden, Mary, author
Thunderbird School of Global Management, publisher