Introduction -- Understanding innovation -- Why worry? : the case for innovation -- Strategy : how and how much to innovate -- Nurturing entrepreneurial resources -- Sourcing : finding the gold nuggets -- Assessing innovations -- Managing the innovation pipeline -- Conclusion
Summary
Combining insights from leading academic research and experienced managers, this book provides a systematic framework to understand what innovation is, why it matters, how it can be managed and how it can help your organization to reach its objectives
