| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
| Summary |
Romoni.com.bd of Bangladesh is coming under pressure to introduce a credit facilitation feature in its already running beauty platform. The app previously had difficulty retaining its customers, owing to several customer concerns such as authenticity of products and the capability of beauticians (also known as service providers in this case). To resolve customer concerns, the company took several successful steps. However, those steps gave rise to another pressing question: should Romoni start an e-loan program? Romoni.com.bd would need to ascertain if introducing an e-loan program would help ensure service quality for potential customers in the future? Although case details are specific to the context of a developing country and an on-demand parlor service, the general principles involved apply to services marketing, service quality dimensions, and the perceived risks faced by service providers worldwide |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Cosmetics industry -- Bangladesh -- Case studies
|
|
Electronic commerce -- Bangladesh -- Case studies
|
|
Credit -- Bangladesh -- Case studies
|
|
Cosmetics industry.
|
|
Credit.
|
|
Electronic commerce.
|
|
Bangladesh.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Alam, Saif, author
|
| ISBN |
9781529764192 |
|
152976419X |
|
