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Book Cover
E-book
Author TARUN KHANNA

Title TRUST;CREATING THE FOUNDATION FOR ENTREPRENEURSHIP IN DEVELOPING COUNTRIES
Published SAN FRANCISCO : BERRETT-KOEHLER

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Description 1 online resource
Contents 1. The why's and how's of trust -- 2. The mindset change -- 3. Building on existing social norms -- 4. Working as a team with the state
Summary Using examples from Brazil, China, India, Mexico and elsewhere, this book shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale
Subject Social responsibility of business -- Developing countries
Trust -- Developing countries
Entrepreneurship -- Developing countries
Consumers -- Developing countries
Customer relations -- Developing countries
Consumers
Customer relations
Entrepreneurship
Social responsibility of business
Trust
Developing countries
Form Electronic book
ISBN 1523094850
9781523094851