Limit search to available items
Book Cover
E-book
Author Joshi, Atul, author

Title Winning a billion consumers : a disruptive approach for success in India / Atul Joshi
Published New Delhi, India : Sage, 2016
©2016

Copies

Description 1 online resource (281 pages)
Contents Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of the Last Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in the Times of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author
Summary A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market
Notes Includes index
Print version record
Subject Management -- India
Customer relations -- India
Strategic planning -- India
Social responsibility of business -- India
Success in business -- India
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Customer relations
Management
Social responsibility of business
Strategic planning
Success in business
India
Form Electronic book
ISBN 9351505561
9789351505563
9351505588
9789351505587