CloudMagic made its debut as a browser extension to enhance the user experience (2010). The personal search service was later made available as a mobile app (2012). This enabled the users to search as a faster rate in their cell phones. In 2016, CloudMagic changed its name to Newton accompanied with a change in logo and introduction of a payment plan with new set of features. Though the relaunch of CloudMagic as Newton arrested a lot of attention, many of the users did not find the subscription model, as a healthy step
