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Author Silvers, Fon.

Title Data warehouse designs : achieving ROI with market basket analysis and time variance / Fon Silvers
Published Boca Raton, FL : CRC Press, [2012]
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Description 1 online resource (xix, 276 pages) : illustrations
Contents Ch. 1. Data warehouse ROI -- ch. 2. What is market basket analysis? -- ch. 3. How does market basket analysis produce ROI? -- ch. 4. Why is market basket analysis difficult? -- ch. 5. Market basket analysis solution definition -- ch. 6. Market basket architecture and database design -- ch. 7. ETL into a market basket datamart -- ch. 8. What is time variance? -- ch. 9. How does time variance produce ROI? -- ch. 10. Why is time variance difficult? -- ch. 11. Time variant solution definition -- ch. 12. Time variant database definition -- ch. 13. ETL into a time variant data warehouse -- ch. 14. Market basket analysis in a time variant data warehouse
Summary Market Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. In the past however, the use of these powerful tools in tandem led to performance degradation and resulted in unactionable and even damaging information. Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance presents an innovative, soup-to-nuts approach that successfully
Notes Some online versions lack accompanying media packaged with the printed version
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Data warehousing.
COMPUTERS -- Database Management -- Data Warehousing.
Data warehousing.
Form Electronic book
ISBN 1439870772