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E-book

Title Enhance inbound and outbound marketing with a trusted single view of the customer / Chuck Ballard [and others]
Edition First edition
Published Poughkeepsie, NY : IBM Corp., International Technical Support Organization, 2014
Online access available from:
Safari O'Reilly books online    View Resource Record  

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Description 1 online resource (1 volume) : illustrations
Series IBM redbooks
IBM redbooks.
Bibliography Includes bibliographical references
Notes Online resource, title from cover page (Safari, viewed August 6, 2014)
Subject Database management -- Marketing.
Marketing -- Computer programs.
Marketing -- Management -- Computer programs.
Form Electronic book
Author Ballard, Chuck.
International Business Machines Corporation. International Technical Support Organization.
ISBN 073843955X
9780738439556