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Author
Louviere, Jordan J.
Title
Analyzing decision making : metric conjoint analysis / Jordan J. Louviere
Published
Newbury Park : Sage Publications, [1988]
[©1988]
Copies
Location
Call no.
Vol.
Availability
MELB
658.8342 Lou/Adm
AVAILABLE
Description
95 pages ; 22 cm
Series
Sage university papers.. Quantitative applications in the social sciences ; 67
Quantitative applications in the social sciences ; no. 67
Contents
Background concepts and theory -- Design and analysis of conjoint experiments -- Practical applications of conjoint theory and methods -- Predicting likely market choices from conjoint studies and other strategic applications of conjoint models
Analysis
Conjoint analysis (Marketing)
Consumer behavior Mathematical models
Decision making Mathematical models
Bibliography
Bibliography: pages 89-94
Notes
Also available online
Subject
Conjoint analysis (Marketing)
Consumer behavior -- Mathematical models.
Decision making -- Mathematical models.
Decision Making -- analysis
Decision Making.
Information Theory.
Models, Theoretical.
Genre/Form
Statistics.
LC no.
87072209
ISBN
0803927576
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