| Description |
1 online resource (181 p.) |
| Series |
European Journal of Marketing Ser. ; v.9 |
|
European Journal of Marketing Ser
|
| Contents |
Cover -- Guest editorial -- Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective -- A "crescendo" model: designing food experiences for psychological well-being -- Encouraging healthier choices in supermarkets: a co-design approach -- Towards co-created food well being:culinary consumption, braggart word-of-mouth and therole of participative co-design, service provider support and C2C interactions -- Netnography and design thinking: development and illustration in the vegan food industry |
|
Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being -- Digital technology-enabled transformative consumer responsibilisation: a case study |
| Notes |
Description based upon print version of record |
| Subject |
Low-fat diet.
|
|
Food industry and trade.
|
|
Diet, Fat-Restricted
|
|
Food industry and trade
|
|
Low-fat diet
|
| Form |
Electronic book
|
| Author |
Marshall, Greg
|
|
Addis, Michela
|
| ISBN |
9781802629187 |
|
1802629181 |
|
