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Book Cover
E-book
Author Schaeffler, Jimmy

Title Digital video recorders : DVRs changing TV and advertising forever / Jimmy Schaeffler
Published Amsterdam ; Boston : Focal Press/Elsevier, ©2009
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Description 1 online resource (xx, 289 pages) : illustrations
Series NAB executive technology briefings
NAB executive technology briefings.
Contents 1. The Big Picture: An Overview of Digital Video Recorders -- 2. DVR History and Technology -- 3. The Business of DVRs -- 4. DVR Uses and Applications -- 5. Business Models -- 6. Business Examples/Case Studies -- 7. Choosing DVRs For Customers -- 8. The Future of DVRs -- Glossary -- Appendices
An overview of digital video recorders -- What is a DVR? -- The business of DVRs -- DVR uses and applications -- Business models -- Customers : how to choose a DVR? -- International DVR growth -- The future of DVRs -- Appendix A: Glossary -- Appendix B: Companies driving global DVR -- Appendix C: Audience insight : U.S. DVR penetration and usage (courtesy Nielsen)
Summary Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion. "Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry. * Part of the NAB Executive Technology Briefing series which brings you industry technology information in a consice market brief * Quickly get up to speed on terms, market, and the business of the DVR industry * Packed with real-world case studies and exclusive market research for a comprehesive insight
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Digital video tape recorders.
TECHNOLOGY & ENGINEERING -- Television & Video.
Digital video tape recorders
Genre/Form Statistics
Form Electronic book
ISBN 9780240811161
024081116X
9780080928333
0080928331
1138408395
9781138408395
1136030905
9781136030901
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9781282121010
9786612121012
6612121017