| Description |
1 online resource (265 pages) |
| Contents |
Book cover; title; copyright; contents; illustrations; preface; chapter 1 what is corporate level strategy?; chapter 2 why do multibusiness firms exist?: theoretical approaches to corporate level strategy; chapter 3 defining the business; chapter 4 diversification strategies: creating corporate value; chapter 5 the issue of relatedness: creating synergies; chapter 6 diversification and performance: limits to the scope of the firm; chapter 7 the role of the parent: managing the multibusiness firm; chapter 8 organizing and structuring the multibusiness firm |
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Chapter 9 vertical integration: coordinating the value chainchapter 10 the growth of the firm: internal development, mergers and acquisitions, and strategic alliances; chapter 11 restructuring strategies: reducing the scope of the firm; chapter 12 multipoint competition: managing market power; chapter 13 international diversification: global integration and local responsiveness; chapter 14 corporate governance: controlling top managers and meeting c |
| Summary |
In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining competitive advantage in diversified corporations as a whole |
| Notes |
Print version record |
| Subject |
Diversification in industry -- Management
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Strategic planning.
|
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Industrial management.
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Industrial management.
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Strategic planning.
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| Form |
Electronic book
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| ISBN |
9780203844526 |
|
0203844521 |
|
1282882562 |
|
9781282882560 |
|
