Title Women drinking out in Britain since the early twentieth century / David W. Gutzke

Published Manchester : Manchester University Press, 2014

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Description 1 online resource Series Studies in popular culture Studies in popular culture (Manchester, England) Contents 1. From the late Victorian boozer to the interwar improved public house -- 2. Women, war and drinking -- 3. A tough sell : wooing women in the 1950s- 60s -- 4. Bikinis, boots and booze -- 5. The more things change, the more (some) things remain the same -- 6. Drinking habits of their own -- 7. Men are from Mars, women from Venus : understanding the psychology of selling alcohol in the 1980s-90s -- 8. New money, new ideas, new women -- 9. A youth subculture of drinking -- 10. Yesterday's reforms, today's bingeing -- 11. Folk devils and moral panics : women and youth across a century of censure Summary Against a background of recent media coverage of women's drinking habits, this book provides not just a survey spanning a century of momentous change, but integrates diverse sources with concepts to offer a new understanding of the changing nature of women's drinking patterns. It challenges traditional assumptions and offers original interpretations about the diverse factors influencing women's consumption of alcohol, including advertising, moral panics, sexism, legislative initiatives, employment, age, ethnicity, technology, new drinking venues and marketing strategies Bibliography Includes bibliographical references (pages 296-301) and index Subject Women -- Great Britain -- Social conditions -- 20th century Women -- Great Britain -- Social conditions -- 21st century Drinking customs -- Great Britain -- History -- 20th century Drinking customs -- Great Britain -- History -- 21st century Drinking of alcoholic beverages -- Great Britain -- History -- 20th century Drinking of alcoholic beverages -- Great Britain -- History -- 21st century SOCIAL SCIENCE -- Discrimination & Race Relations. SOCIAL SCIENCE -- Minority Studies. HISTORY -- Asia -- India & South Asia. Drinking customs Drinking of alcoholic beverages Women -- Social conditions Great Britain Genre/Form History Form Electronic book ISBN 1526112434 9781526112439 9781781707050 1781707057

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