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Book Cover
Author Diermeier, Daniel, author

Title United Learning (A) / Daniel Diermeier, Gregory L. Hughes
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products--which are also threatened by changes in the regulatory environment
Notes Originally published: Diermeier, D., & Hughes, G. L. (2004). United Learning (A). 5-403-752(A). Evanston, IL: Kellogg School of Management, Northwestern University
Description based on XML content
Subject United Learning (Charity) -- Case studies.
Teaching -- Aids and devices -- Case studies.
Drug abuse -- Study and teaching -- Case studies.
Nonprofit organizations -- England -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Hughes, Gregory L., author
ISBN 9781526402325 (ebook)