Limit search to available items
Book Cover
E-book
Author Hoffman, Alan N. (Alan Nathan), 1954- author

Title Dunkin' Donuts : global expansion through franchising / Alan N. Hoffman
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  

Copies

Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary For more than 60 years beginning in 1950, Dunkin' Brands Group was one of the world's leading franchisors of quick service restaurants (QSR). The company's main objective was to make and serve the freshest, most delicious coffee, donuts, and hard-serve ice cream quickly and courteously in modern, well-merchandised stores. Forbes listed Dunkin' Donuts as one of its "Top 20 Franchises to Start" in 2011. From its earliest days, Dunkin' Donuts' founder, William Rosenberg, understood that in order for the company to expand he needed a model which did not require that he do everything himself. The franchise model, which allowed a company to open stores with other people's money, seemed ideal for his purposes, and became so deeply embedded in the company that the whole supply chain was operated by franchisees. Rosenberg later founded the IFA (International Franchise Association)
Notes Originally Published InHoffman, A. N. (2014). Dunkin' Donuts: Global expansion through franchising. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Dunkin' Donuts (Firm) -- Case studies.
Franchises (Retail trade) -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781526427441 (ebook)