| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
|
| Summary |
For more than 60 years beginning in 1950, Dunkin’ Brands Group was one of the world's leading franchisors of quick service restaurants (QSR). The company’s main objective was to make and serve the freshest, most delicious coffee, donuts, and hard-serve ice cream quickly and courteously in modern, well-merchandised stores. Forbes listed Dunkin’ Donuts as one of its “Top 20 Franchises to Start” in 2011. From its earliest days, Dunkin’ Donuts’’ founder, William Rosenberg, understood that in order for the company to expand he needed a model which did not require that he do everything himself. The franchise model, which allowed a company to open stores with other people’s money, seemed ideal for his purposes, and became so deeply embedded in the company that the whole supply chain was operated by franchisees. Rosenberg later founded the IFA (International Franchise Association) |
| Notes |
Originally Published InHoffman, A. N. (2014). Dunkin’ Donuts: Global expansion through franchising. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Dunkin' Donuts (Firm) -- Case studies
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| SUBJECT |
Dunkin' Donuts (Firm) fast |
| Subject |
Franchises (Retail trade) -- Case studies
|
|
Franchises (Retail trade)
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| Genre/Form |
Case studies
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| ISBN |
9781526427441 |
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1526427443 |
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