| Description |
1 online resource (xv, 248 pages) |
| Contents |
PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THE CONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion |
| Summary |
Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout its lifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages. Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understood by the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audience reactions. The book ends by looking at the campaign's troubled relationship with celebrities |
| Bibliography |
Includes bibliographical references (pages 215-242) and index |
| Notes |
Print version record |
| Subject |
Make Poverty History (Organisation)
|
| SUBJECT |
Make Poverty History (Organisation) fast |
| Subject |
Poverty -- Government policy -- Great Britain -- Citizen participation
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Economic assistance, British -- Developing countries -- Citizen participation
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Social movements -- Great Britain
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SOCIAL SCIENCE -- Poverty & Homelessness.
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Social movements
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Developing countries
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Great Britain
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| Form |
Electronic book
|
| ISBN |
9780230233638 |
|
0230233635 |
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