Title The Economist : a pricing experiment / Richard Sedley

Published London : Henry Stewart Talks, 2017

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (2 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Social media marketing Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web SUBJECT Economist (London) Subject Internet marketing -- Case studies Magazine publishing industry Pricing -- Case studies Form Streaming video

Other Titles Social media marketing

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