| Description |
1 online resource (x, 179 pages) : illustrations |
| Contents |
Opportunistic marketing in higher education / Thomas J. Wonders, James F. Gyure -- Perceptions toward marketing higher education : do academic disciplines make a difference? / Raymond E. Taylor, John R. Darling -- Are U.S. colleges and universities applying marketing techniques properly and within the context of an overall marketing plan? / Leslie A. Goldgehn -- Academic program review : a market strategy perspective / Robert Cope, George Delaney -- Multiple positions for an academic institution : a factor analysis approach / William S. Sekely, Rebecca M.J. Yates -- A guide to effective use of alumni student recruitment / James S. McCoy, David A. Allen, Jr |
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The enrollment challenge for business schools : an alumni view / Sandra L. Schmidt -- Enrollment management : the model, the manager, and the message / Jan Jantzen -- Guidlelines for using market research in college publications / Edward Ziegler -- Factors and strategies which influence the marketing of successful fund raising programs in small private colleges / Ronald J. Kraus -- The role of public relations in a successful fund-raising campaign / Michael F. Adams, Larry G. Bumgardner -- Up the organization / Thomas J. Hayes |
| Notes |
Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association |
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"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--Preliminary page |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Education, Higher -- United States -- Marketing -- Congresses
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EDUCATION -- Higher.
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Education, Higher -- Marketing
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United States
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| Genre/Form |
Electronic books
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Conference papers and proceedings
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| Form |
Electronic book
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| Author |
Hayes, Thomas J. (Thomas Joseph), 1953-
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American Marketing Association.
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Symposium for the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio)
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| ISBN |
9781136582424 |
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1136582428 |
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9780203057902 |
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0203057902 |
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