1. Problems and Pitfalls -- 2. 'You Are Here' -- 3. 'Inside Out or Outside In?' -- 4. The Ethics of Entry -- 5. Validity and Invalidity Benefits -- 6. Checking It Out -- 7. Seeing Through The Interview -- 8. Research in the Technological Sense -- 9. Seven Types of Creativity: Observation and Data Analysis -- 10. Closely Observed Training -- 11. Administering Poison: Reporting Observations -- 12. Tales of Future Past